Graphic showing empty street during the pandemic with "opportunities for innovation" overlaid on top

Opportunities for Group Insurance Innovation during the Pandemic

Insurers who invested heavily in innovative technologies like artificial intelligence before the pandemic are now reaping the greatest benefits – but there remains plenty of room to grow.

Over the months since the COVID-19 pandemic was declared, the group insurance industry has moved from putting out fires towards a new “business as usual,” with remote work, redesigned business processes, and limited face to face meetings or business travel.

While most insurers are doing their best to ensure business continuity and maintain pre-pandemic customer-service standards, many were exposed to a sudden shockwave of evolved customer expectations and challenges in transitioning employees to a virtual work environment. Group insurance providers were particularly exposed to the unknown, including a possible reduction in revenues due to business closures, layoffs, and group plan cancellations. On the other hand, there were fewer claims as many insured employees stopped seeing their dentists, doctors, chiropractors, physiotherapists, and so on.

While the pandemic has propelled the economic conditions for serious disruption in the group benefits industry, many established insurers have discovered the benefits of innovative technologies in this “new normal.”

New opportunities exist for all insurers – big and small, new and old – to redefine themselves and augment the customer experience despite minimized social interaction and global lockdowns.

Let’s dive in.

Opportunity #1: Artificial Intelligence and Big Data

“While other crises reshaped the future, COVID-19 is just making the future happen faster,” says Scott Galloway, a marketing professor at New York University.

While not speaking directly about artificial intelligence, there are few technologies that better fit Galloway’s outlook on the future than AI. According to a recent Gartner survey of senior IT leaders across all industries, 40% of them plan to deploy AI solutions by the end of 2020. As remote work remains the standard for the foreseeable future and companies seek cost-reduction strategies, the hunger for “smart” technologies will rise.

In 2020, there will be several opportunities for insurers to identify quick wins in adopting artificial intelligence into their organizations. Artificial intelligence has helped insurers personalize customer experiences by using smart predictions, census scrubbing, automating underwriting, and streamlining claims adjusting and payment with fraud detection.

Is your organization ready for artificial intelligence? Some key questions to ask:

  • Does our team have to manually correct missing/erroneous values during data imports?
  • Does our existing technology stack have difficulty correcting quality issues?
  • Can IT operations processes and pain points be mapped to artificial intelligence solution capabilities?
  • Do we have strong project management personnel and executive sponsorship to support an AI initiative?
  • Do we have a corporate culture that is friendly to innovation and capable of managing significant change?

If your answer to most of these questions is “yes,” you should begin investigating some of the AI-powered products already available to the group insurance market to determine the right fit for your organization. From intelligently organizing and cleaning thousands of rows of data to reducing manual processes, now is the time to initiate internal discussions on where these quick wins can take place, which business units would be affected, and how the change can be managed.

IQX's AI Census Scrubber displayed within an iMac

Not sure where to begin? Check out IQX’s AI-powered Census Scrubber and Predictive Analytics Engine. 

Opportunity #2: Digital Self-service for Group Benefits

For both customers and group benefits providers, stay-at-home orders have accelerated the demand for user-friendly digital interfaces to streamline transactions, communicate remotely, and in many cases, allow customers to serve themselves.

Ranging from simple knowledge bases to advanced chatbots, digital self-service is rapidly becoming an area of focus for insurers as call centers reach peak volume during the pandemic and wait times further diminish the customer experience.

Woman wearing surgical mask during pandemic using her cell phone to access insurance services

One of the top pain points customers have with insurers is the speed of processing claims. Claims automation is another area where artificial intelligence can facilitate self-service and improve customer experience by simultaneously tracking thousands of data points to detect fraudulent claims.

Digital self-service in submitting claims can reduce staffing levels, speed settlement, and save human claims operators for higher-value and more complex cases.

Opportunity #3: COVID-19-inspired Group Insurance Products

COVID-19 left many individuals feeling exposed and unprotected by sudden changes in their health, social life, and work. These individuals will likely drive a spike in post-pandemic demand for a variety of insurance products that can better insulate them from future risks.

The post-pandemic group insurance market will reward insurers that can keep up with market demand. This means launching new products, quickly.

Launching COVID-19-inspired products will require extensive strategic and actuarial planning, but being first to market requires scalable technology solutions that can accelerate product delivery using automation and powerful business-rule management. Many legacy systems used by insurers will be unable to keep pace with demand for new offerings while adjusting existing lines such as disability and long-term care that have been impacted by the pandemic.

Additionally, the added complexities of having more distributed workforces across geographies and industries will require insurers to leverage technology to streamline underwriting, automate renewals, and manage business rules more effectively than before.

Opportunity #4: Digital Healthcare Services

Digital health services will also be foundational to the new group benefits landscape. In the past year, we have seen skyrocketing adoption of virtual healthcare, with telehealth visits expected to reach 1 billion by the end of 2020, according to Forrester. To keep pace with this sharp increase in virtual health and to meet on-demand expectations of customers, group benefits providers will have to integrate digital healthcare into their offerings.

Female doctor providing digital healthcare through her phone

One example of impressive foresight is AXA Global Coverage’s “virtual doctor” service, launched in 2018 and now available as a mobile app. After the coronavirus pandemic was declared, AXA Global Coverage extended its virtual doctor services to all members. This sign of good faith builds trust and long-term relationships with customers – something that is particularly valuable at a time where anxiety levels are high.

Opportunity #5: Wearables and Internet of Things (IoT)

As insurers adopt artificial intelligence, digital self-service, new products, and digital healthcare services, the industry is moving towards scalable and interconnected digital ecosystems with a 360-degree view of the customer at all times.

Person wearing smart watch to monitor activity and health

This is where wearables and IoT technology comes in. If properly implemented, these technologies (Fitbit, smartwatches, smart-home technology, etc.) can provide countless data points on customers’ health and behavior such as heart rate, activity levels, calories consumed, etc. Coupled with AI-powered applications and automated underwriting tools, this data can be used to generate more accurate quotes using more data points in seconds.

By adopting wearable technology, many insurers are enabling customers to feel a certain level of control over their premiums, resulting in greater customer experience. This is particularly true when the process is gamified through an interface like a mobile app where customers are rewarded with a new high score for walking a certain number of steps in a day, or can view their progress over time.

Looking Forward

In many ways, the pandemic has brought out the best in the insurance industry. All across the world, we have seen insurers stepping up where they can: maintaining coverage for cross-border truck drivers, extending coverage to more customers, relaxing underwriting requirements, supporting businesses, and engaging the communities they operate in with effective communications and advice.

To make the most out of the new “business as usual,” group benefits providers must direct their organizations to continuously adapt to new customer preferences and technological innovations. As a result, many group benefits providers are turning to consolidated, end-to-end platforms that manage the entire customer lifecycle – from enrolment to claims processing and beyond.

Understandably, many insurers are reluctant to begin major digital projects due to the level of uncertainty amid a global pandemic. However, in a post-pandemic digital landscape, the insurers who are most resistant to change will have the hardest time keeping up. 2020 is the perfect time to begin your digital transformation.

Stephen Boucher is an Account Executive at Global IQX, the leading provider of AI-driven sales and underwriting solutions for the group insurance industry in the United States and Canada. He writes about emerging technologies, digital transformation and artificial intelligence, offering strategic insights about a rapidly evolving insurance landscape. He can be reached at


Download a copy of Global IQX’s Solution Summary to understand how our AI-powered platform can help drive digital transformation within your organization. 

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Man pointing at a digital lock symbol cybersecurity

Four Ways Insurance Companies can Improve Cybersecurity in 2020

Cybercrime is one of the biggest threats that insurance companies will face, particularly as distributed workforces become the norm during the COVID-19 pandemic.

Prior to the pandemic, cybersecurity threats faced by insurance companies have already been growing and evolving at an alarming rate. This has been spurred by many factors, including the internet of things (IoT). While the IoT presents opportunities for insurers, it also exposes security gaps. The severity and frequency of cyber-attacks are likely to increase.

Insurers must commit to protecting sensitive customer information in a compliant and reliable way. The cybersecurity threat is huge. It is time for insurance companies to reboot their approaches to cybersecurity.

Computer programmer coding in his room

The rise of remote work during the COVID-19 pandemic has amplified cybersecurity risks within the insurance industry

Common cybersecurity threats facing the insurance industry


Cyber extortion is increasingly becoming a common problem. Some types of ransomware attacks are so effective that victims may be forced to meet the attacker’s demands and pay a hefty bribe to get their system running again.   

Automated threats

Credential cracking, vulnerability scanning, bad bots, credential stuffing, and denial of service can potentially shut down a company’s systems quickly.   

Identity theft and loss of confidential data

Identity theft may result from system vulnerabilities to data breaches. For instance, files stored on a firm’s local servers may not be protected adequately. Insurers collect and store sensitive personal client information. This information can be particularly valuable for attackers to sell in black markets. They can use it as a tool for fraud, extortion, unauthorized borrowing, and many other financial crimes.  

Business disruption and reputational damage

Cyber-attacks can seriously disrupt business. For instance, a cyber-attack on Sony Pictures erased its computer infrastructure, including telephone directories, emails, voicemails, and business records like contract templates. A malicious attack like this on an insurer could disrupt operations for months.

The foundation of any insurance business is policyholder trust. If an insurance company were to suffer a data breach exposing policyholder information or a cyber-attack that renders it unable to conduct normal operations, that trust would be shaken. This, in turn, can lead to reputational damage that may negatively affect the confidence of investors, consumers, policyholders, and rating agencies.

Four tips for boosting digital security:

Short infographic listing the four steps for improving cybersecurity

Assess your defense capabilities realistically

Pressure-testing the insurance company’s defenses can determine whether they can repel targeted, high-impact attacks, whether external or internal. It includes vulnerability assessment, testing programs, penetration tests, and scenario-based testing. Consider hiring a cyber-security firm to test your defenses.

Invest in early detection

Insurers need to continually invest and innovate to thwart potential attackers. Early detection is crucial. Otherwise, a cyber-attack can sit undetected for weeks.

Efficient and quick detection and response will help determine the source of the attack, the systems targeted, extent, and cause. Then, the threat can be neutralized before damage is done. Insurers need to invest in technology. There is a wide range of software solutions that provide real-time threat detection.

Making cybersecurity everyone’s job

While implementing sophisticated systems will reduce external threats, insurers tend to neglect internal threats such as human error, which could include revealing customer data in response to a convincing phishing email. Cybersecurity awareness among employees can significantly decrease the risk of cyber-attacks resulting from human error.

Alert employees can provide early detection. An Accenture survey found that up to 98% of security breaches that are not detected by a firm’s security team are discovered by employees.

Learn from the past and evolve

Effective cybersecurity requires insurers to learn from previous cyber incidents and use this to improve planning and technology investments. Solutions include:

  • Upgrading systems: using last-generation or unpatched security software provides easy fodder for cyber attackers. Speak to your IT consultant about upgrading your systems.
  • Migrating systems to the cloud: the cloud provides users a wide range of compliant and secure storage solutions.  Choose a cloud provider that offers the highest possible security.
  • Implementing appropriate security software, protocols, and appliances: this will effectively shield data and systems from automated threats.
  • Establishing a disaster recovery plan: despite all efforts, systems can be breached. Have a detailed up-to-date plan so that you can respond effectively to any problem, major or minor.

Cyber-crooks are relentless and determined. Security is an ongoing battle. You can’t afford to let down your guard a second.  Staying one step ahead of hackers takes constant effort.


Are you an insurer seeking to upgrade to a secure and modern system for sales and underwriting? Contact Global IQX today to learn how we can help you.


"IQX Features and Enhancements - Summer 2020" overlaid on an image of someone working on a computer

Summer 2020 Update: What’s new with IQX?

Over the past few months, Global IQX offices have been abuzz with excitement as our talented IQXers delivered several purpose-driven AI enhancements to our industry-leading insurance technology platform:

  • AI Recommendation Engine
  • AI Census Scrubber
  • Usability Enhancements
  • Mobile Optimization
  • General Enhancements

The IQX platform is constantly improving, and our commitment to continuous improvement and alignment with our clients’ strategic objectives has enabled us to become the global leader in AI-driven solutions for the group insurance industry today.

Many of our latest enhancements and initiatives have already drawn praise from clients, and further establish our positioning on the leading edge of insurance innovation.

New Feature: AI Recommendation Engine for Insurers

To meet an increasing need for more streamlined underwriting and quoting, Global IQX is launching the most advanced recommendation and predictive analytics engine in the group insurance industry.

Built using a range of complex AI and machine learning techniques, the new Recommendation Engine allows insurers to make quoting recommendations for both new and existing client renewals based on demographic similarities and other data points such as size and industry.

Screenshot of IQX's Quote Setup screen with fields auto-filled by Recommendation Engine

IQX’s new Recommendation Engine auto-populated fields during quote setup.

Launching a Recommendation Engine as complex as this is an accomplishment in the insurance industry, where data is highly sensitive and not publicly available.

“The main challenge for recommendation systems in the group insurance industry is the lack of initial data and the constraints introduced by the Personally Identifiable Information regulations,” says Cristian Marcov, technical architect at IQX and expert in complex web applications.

Advanced artificial intelligence and machine learning algorithms were used to overcome this barrier, allowing our clients to benefit from actionable insights without sharing their data.

“It’s very exciting,” says Junaedur Rahman, an artificial intelligence expert and developer for the initiative, “there’s nothing else like it in the group insurance industry.”

The Recommendation Engine can automate underwriting, decrease the time to assemble a quote, and increase revenues and customer success by recommending the plan design that will be most successful for each carrier based on past success data.

“These new IQX components can greatly improve straight-through processing (STP) during peak periods like renewal periods when a large number of quotes must be processed in a short period of time,” adds Marcov.

AI-powered Census Scrubber Enhancements

IQX’s AI-powered Census Scrubber allows insurers to calculate accurate rates seamlessly without manual intervention or guesswork.

IQX's AI Census Scrubber displayed within an iMac

The IQX Census Scrubber offers automated mapping of data elements and values for imports into any file format. The rules-based Census Scrubber auto-corrects missing or erroneous values during census import using enhanced smart link scrubbing capabilities. Census data is logically assessed for incorrect information and corrected automatically.

One of IQX’s most popular AI-powered features, Census Scrubber recently received various performance and usability enhancements.

General Features and Enhancements

Global IQX commits to continuous enhancement of all existing features, optimizing them for performance, new technologies, user behaviour, and market trends. We are pleased to announce our latest general enhancements:

Usability Enhancements

  • Quick Links: As part of our ongoing commitment to usability optimization, Global IQX introduced a clean Quick Links section in the toolbar for commonly used features, saving users time and effort.
  • User Preferences: The IQX team recently added a new user preferences component, allowing users to adjust their theme, picture, links, and more.

Quoting and Rating Engine

The most powerful rating engine on the market just got better.

  • Integrated Rating Editor: The IQX team introduced a new, web-based integrated rating editor, offering more flexibility than ever before.
  • Performance Improvements: The IQX team implemented efficiencies to speed up table indexing for quicker boot-up times (great for groups of all sizes).
  • More Filtering Options: The latest release includes more filtering options, such as dropdown menu items that can be filtered by situs state or other criteria. This provides our diverse set of clients the flexibility they need to do their jobs.

Powerful Mobile Experience

To help insurers get the best experience out of IQX at the right time and on the right device, our team has committed to continuous improvement across devices. Our latest release includes a redesign of the user interface and layout for better mobile support.

Additional ongoing mobile optimization is planned for the near future.

Illustration depicting a woman with a positive mobile experience

IQX Roadmap

Global IQX is North America’s leading AI-driven group insurance procurement technology platform for new business and renewal underwriting. With several more AI and machine learning initiatives already in development for the rest of 2020, Global IQX will continue to advance our automation and predictive analytics capabilities to align insurers with rapidly evolving customer expectations.

Illustration of a red car on a road successfully driving towards its destination

To learn how these new features will bring value to your insurance organization, request a demo of IQX today.

Request a demo

Woman checking her smart watch.

Telehealth, Smart Homes and Wearables Help Insurers and Customers Thrive

Tech advances coupled with AI can help insurers manage risk, improve underwriting and boost customer experience.

In the wake of the pandemic, people have dramatically changed how they live, communicate, work and shop. COVID-19 has also changed how they interact with critical services such as healthcare and insurance. In a time of change and uncertainty, customers are seeking reassurance and easy transitions to the “new normal.” Insurers that take advantage of the new data and customer insights this global digital shift has provided can better assess customer claims and applications, and deliver a better experience.

Telehealth and telemedicine are booming as medical professionals take their services online. One in five Americans uses a health app or fitness tracker while 69 percent have some kind of smart technology in their homes. These services track a wealth of data, for example, daily steps, sleeping patterns, activity levels, heart rates, calories consumed, UV levels, temperature preferences, when people are home and not, distance traveled in cars and more.

Revolutionary insights for insurers

Big Data offers revolutionary insight into a customer’s lifestyle, diet and general health. Access enables insurers to better understand potential risk factors and even offer preventive and proactive recommendations such as encouraging healthy habits to avoid future health issues. Potentially, an insurer could recommend the insured go to an emergency room because of acute risk of a heart attack.

Wearables and fitness-tracking technology have witnessed rapid growth in recent times. International Data Corporation reports that one in every five people in the U.S owns a wearable fitness device. It also estimates that annual shipments will exceed 250 million devices by 2021.

Given the ability of technology to provide critical data, the wearables revolution continues to spark interest in the insurance industry. Data collected from wearable devices can provide critical health and fitness information. This information is vital to the development of interactive life insurance policies that track fitness and health data through wearable devices and smartphones.

Insurance professional thinking about big data

Data gathered can be used to give complementary coverage or improved rates (where allowed) for both individuals and employee benefits using health and risk scores.  The technology thus holds the key between insurance firms and technology-savvy clients who value a modern, updated experience and digital engagement.

Wearables can also help insurers mitigate claims fraud and, more importantly, enable them to transmit data to warn customers of possible dangers in real-time. For instance, some IoT wearables can proactively alert diabetics on possible odd joint angles, foot ulcers and excessive pressure so they can get treatment before things worsen.

Life insurance policyholders pay their premiums on average for 20 years. With the adoption and use of fitness trackers, they may be able to lead healthier and longer lives. Lower mortality and morbidity can help insurers boost profits while improving insured health and wellness with predictive care and early diagnosis.

Similarly, internet-connected smart homes can help P&C insurers detect hazardous conditions and reduce losses for homeowners. For example, they could call the homeowner’s phone when a sump pump stops working during a rainstorm or send a text when there’s a break-in.

Managing Data Risks

Use of wearables and fitness devices comes with the risk of infringing on privacy. The insurer has access to private information whenever the customer is wearing a connected device. There’s also the risk of the information leaking to other parties. Insurers and fitness devices must handle personal data with complete confidentiality.

Another challenge is the reliability of the data collected, as the devices may not always report accurate information to the insurer. Devices may be tailored to indicate motion patterns such as walking or running but may not be able to record other activities such as cycling. The elderly may also be victimized by errors, as their exercise regimes may be less demanding.

While wearables create data safety and accuracy concerns, they can be managed with proper protocol. Insurers have always dealt with sensitive information and will need to continue to handle such data with care. For example, studies show that fitness data is evened out over time. A wearable device may not provide an accurate reading of the user’s heart rate during fast-paced or high-intensity exercises, but it can provide a comparable average throughout the workout.

Live customer insights from data sources including telehealth tools, wearables and smart home devices can help offset some of the uncertainties caused by the pandemic and improve the risk assessment process.

AI Completes the Picture

According to PwC, the following are the key areas that AI can help with digital transformation.

A personalized customer experience can:

  • Improve efficiencies and automate existing customer-facing underwriting
  • Enhance and personalize the customer experience
  • Predict what customers need
  • Personalize specific coverage


  • Automating underwriting in property, automobile, commercial, life, and group using IoT data
  • Modeling of new business and underwriting process and blocks of business


  • Robo claims adjusting and payment with fraud detection
  • Build predictive models

Insurers need AI to make the vast amount of big data from wearables and smart homes insightful and fully integrated with claims, quoting and underwriting systems. AI can also help solve the problem of inconsistent data by detecting anomalies that aren’t meaningful.  Some vendors have added AI to their insurtech systems.  There are a variety of companies offering services for property/casualty, life, health and benefits insurers.

Artificial Intelligence-powered Global IQX platform on an iMac

The AI-powered Global IQX platform

Now is the time for insurers to get ahead of this global digital transformation and leverage new data to reshape how they assess, price, and limit risk and enhance their customer’s experience.


Originally published on Insurance Innovation Reporter.

MICHAEL J. DE WAAL // Mike de Waal is president and founder of Global IQX, an Ottawa-based software provider of web-based sales and service solutions to employee benefits insurers.  He has deep experience in both software development and business management skills. Early in his career, he worked as a computer programmer and then went on to become a financial planner and a benefits consultant with giant Manulife Financial before becoming a tech entrepreneur.  He can be reached at

Time to Streamline Group Benefits Quotes

Many insurers still have systems that grind away for ages before they cough up group benefits quotes. Brokers and underwriters insist on predictable, fast responses, and they are even more important today, with more people working from home because of the pandemic, straining networks.

If an insurer can’t streamline its process, clients will soon start getting quotes elsewhere. Brokers and MGAs are demanding. Time is money for them.

Complexity drives need for streamlining and AI

Streamlining group quotes is challenging to begin with. It’s more challenging when voluntary benefits with various options are added. Added complexity makes it even more important for insurers to choose a robust, responsive platform. It must let users quickly compare plans and see all options and rates for each employee division and class.

Whenever possible, census data should be used to get a more accurate rate and facilitate straight-through processing from the quote to the proposal, onboarding and enrollment. That calls for artificial intelligence. AI can correct and supplement census data obtained during quoting. It can train the census scrubber to make smart decisions regarding missing and incorrect data, saving a lot of manual work.

You can’t sacrifice accuracy for speed. The two are equally vital. A more streamlined system must also help manage risk effectively. An insurer must be able to readily update it with underwriting and regulatory changes.

Insurers need a system designed for accuracy and built for speed.

Likewise, security can’t be sacrificed. Hackers are more relentless than ever. Streamlining doesn’t mean taking the easy way out and leaving huge security gaps that put your client data at risk. Streamlining should increase security.

Quoting group insurance sometimes seems more like an art than a science. But, if you boil it down to its essential steps, there is a definitive rules-based process that can be built into a responsive algorithm. This is the best method for providing comprehensive, quality quotes, fast.

Streamlining the entire process reduces the number of touchpoints among systems, which makes for a faster, more accurate experience. This, in turn, boosts usage, which ultimately leads to writing more business in less time. It also helps cut costs.

How much time can insurers save?

Here are some examples:

  • At a medium-sized Canadian insurer, producing a typical quote for 300 lives with a menu of voluntary benefits used to take four hours. Now the same job takes just 20 minutes. That is a 92% decrease.
  • A large U.S. insurer cut quote processing times by 70% to 80%.

These and many other companies are providing more detailed, accurate and rapid service. They are selling and retaining more business.

Read more at Insurance Thought Leadership.

Getting Personal: How artificial intelligence and personalization are reshaping insurance

As the insurance industry continues to embrace insurtech, use of artificial intelligence will no longer be a novelty, but the norm. Insurers will have higher expectations for customized experiences and a higher degree of personalization.

Looking toward the next decade, insurers and brokers will have to consider how to use blockchain and artificial intelligence as a tool to transform the most important piece of all—user experience. They can do that in several ways:

Moving toward personalized insurance. Artificial intelligence makes it feasible for insurers to personalize coverages and rates. To do this they need AI and access to trustworthy, accurate data sources. Those sources, including sales databases, data from wearables and user preference data, offer companies much deeper insight and allow them to contextualize behaviors to make more rational decisions.

Studies show that nearly 80% of customers are happy to provide their insurers with additional data if it means they could benefit from a lower premium. Trials are being done on wearables data to help insurers accurately price individual travel, life and health insurance.

Enhancing customer experiences. The sheer volume of calls and transactions that insurers process daily is sparking movement toward AI. Chatbots and other AI-based insurtech applications are fielding more of these calls and communications. The industry is quickly moving toward customers self-managing claims. AI is providing more guidance to customers, and it has become increasingly difficult for them to differentiate between machine and human interaction.

As the industry evolves, big data and AI are combining to create new efficiencies that are transforming the customer experience. For insurance industry executives, a passing knowledge of AI isn’t enough.

It needs to be viewed as a cornerstone of company culture.

Investments to take insurers’ insurtech strategies to the next level are needed as part of their ongoing business strategy, or they’ll run the risk of lagging behind their more progressive competitors.

Data scrubbing and personalized sales. Insurers can’t serve customers well without correct individual information. It’s labor-intensive for humans to find and correct errors. With group plans, for instance, census data obtained during quoting is often incomplete. AI can analyze a census to make smart decisions regarding each insured’s missing and incorrect data. It also can boost sales by analyzing group attributes and providing customized options to maximize the attractiveness of the offer.

But AI can do more than just correct and input census data. A group insurance carrier may receive requests for proposals in many different formats, such as email text, Microsoft Word documents, and PDFs with text or embedded images. Recent advances in data extraction from unstructured digital sources include novel techniques, such as “deep biaffine attention for neural dependency parsing.” Dependency parsing is a technique for annotating sentences to make it easy for both humans and computers to understand, frequently used in algorithms for image captioning and language translation. Biaffine attention increases performance, resulting in a more reliable method for extracting quoting information from a PDF or an email. This new method improves straight-through processing and personalization in group and individual insurance. With the help of AI, the industry is finally moving from one-size-fits-all to a more personalized approach.

Check out the full article in AM Best’s Monthly Insurance Magazine

The Golden Rules of Digital Transformation

API, Microservices and the Data (R)evolution: exchanger technology lets insurance companies manage data flow

By Cristian Marcov

Insurance systems need to talk to each other. They must be able to store, share, retrieve and use the same data. Data should flow unimpeded from the first collection of information, from a prospect or census, through underwriting to policy administration to claims.

Failure to integrate data adds cost and complexity and introduces errors. These errors can slow everything down, potentially leading to loss of business in an increasingly competitive environment for employee and voluntary benefits.

Integration with many other systems is a must. Our clients often have chosen other best-of-breed systems: CRM, policy administration, claims, enrollment systems, risk and lead scores and self-built software. No one wants to re-enter data. Everyone requires an automated streamlined solution.

Systems today often still can’t use the same data for a variety of reasons.

Legacy systems for employee benefits may still be great workhorses, but they are less flexible. It takes extra work to get them to communicate with other systems. Insurers that have gone through a merger may have two sets of systems and often find their systems are incompatible. This means data must be reentered multiple times.

Even if carriers decide to implement their own integration, the dynamic nature of the group insurance market can quickly make a recent system integration obsolete. For example, carriers may be forced to consider a new insurance product or to retrofit old ones to meet the market demands. Usually, such changes will trigger a cascade of updates for many, or sometimes all, integrated endpoints. Micro-services can alleviate this kind of problem. Breaking down software into smaller components can lead to better modularity, which in turn may reduce the implementation effort because smaller portions of the system have to be changed.

Sometimes even micro-services are not enough – many carriers have implemented complicated data pipelines with complex business logic. Changing or updating a single stage in this pipeline can thus have dramatic consequences on any downstream endpoint. And this is where the new IQX Exchanger platform can be really helpful: instead of software updates and changes in micro-service application programming interface (API) (), the Global IQX Exchanger lets carriers to easily change or update the data structure that flows through the pipeline.

The Global IQX Exchanger was designed with compatibility in mind: both backward compatibility (it is compatible with data structures produced by any Exchanger version) as well as external compatibility.

Managing data flow is a growing priority for both IT and business users. And each of those groups of users has specific requirements and/or constraints. IT users are focused on data formats, data security and system performance while business users are more focused on business rules and data validation.

Each of these aspects is configurable in the IQX Exchanger platform. One particular characteristic of integration systems for group insurance systems is the size of data that often flows between endpoints. For very large groups with a complex insurance product structure, the amount of exchanged data is very large. For this reason, the Global IQX Exchanger can operate in both synchronous and asynchronous mode with built-in protection against system overload.  Data flowing through the transformation pipe can be formatted in either XML or JSON and can be restricted to certain users, based on their authorization level.

The Exchanger platform offers a powerful tool to build more specialized applications that fit more specific needs. Many carriers are now embracing cloud solutions like Salesforce or Amazon Web Services (AWS). Although in the long run, this reduces IT operating costs, it still requires integrations with existing systems that are not yet deployed in cloud-like policy administration, claims, payroll and archive.

For all these endpoints, insurance carriers can now use one of the many Global IQX Connectors built on top of the IQX Exchanger platform. Connectors are specialized applications ready to be deployed and integrated with a specific endpoint. For example, the Salesforce connector allows bi-directional communications with Salesforce cloud applications. Salesforce users can leverage Global IQX Salesforce Connector to initiate “ratable quotes” and receive final rates whenever these are made available by the carrier rating system.

Other IQX connectors do not have a “live” endpoint for integration. They include the archive module (which extracts complex data from a production system and saves it in an archive repository) and the migration module (which extracts complex data from one environment and makes it available in another environment.

Having a stable, backward-compatible web-service API becomes even more important given the lack of an established and effective data-exchange standard with third-party information providers. Data-exchange standards should encompass data aggregation, format and translation, and frequency of delivery.

Without standards, chaos can develop, and costs can ratchet up. Unfortunately, data-exchange standards have not become universal. Industry groups such as LIMRA, CLIEDIS, and ACORD are trying.

One encouraging sign of progress: in 2019, LIMRA launched the prototype of the LIMRA Workplace Benefits Electronic Data Exchange Standards. This is something we look forward to seeing develop as we enter the next decade.

About Cristian

Cristian Marcov is a technical architect at Global IQX (, a leading software provider of web-based sales and service solutions to employee benefits insurers.  He is an expert in Java technologies, oracle database programming and complex web applications. Cristian received undergraduate and graduate degrees from Politechnica University, Bucharest, and completed postgraduate training at the University of Manchester and the Oracle Education Centre.

Five ways cloud adoption will make your business more competitive

Security, scalability, support, cost savings and innovation 

In the past decade, a number of organizations have adopted cloud technology. As reported by Forbes in 2018, 83 per cent of enterprise workloads will be in the cloud by 2020.

The benefits of the cloud become especially valuable for SMEs (small-to-medium enterprises) without the infrastructure to support their own systems, let alone the staff to dedicate 24/7 to uptimes. Cloud computing allows insurance SMEs, including brokers and smaller carriers, to offer enterprise services without the overhead.

Cloud opens the door to digital systems without constraints. Cutting-edge tech used to be reserved for large organizations with the funds and capacity to deploy, manage and maintain their systems. It’s is now open to organizations of all sizes through the cloud.

Here are five key ways cloud-based systems allow insurance SMEs to become more competitive:

1. You avoid costly upfront investments

One of the most limiting factors for the growth of a small business is the upfront capital to invest in competitive technology. Traditionally, engaging on the same level as enterprise competitors meant investing many thousands of dollars in infrastructure to support the technology of the day. Cloud computing companies generally bill month-to-month for the use of their infrastructure, which is more manageable for growing organizations.  You rent rather than own. If you ever become dissatisfied with your cloud provider, you can switch.

2. You get the benefits of a built-in support team

Once you’re working on a cloud system, you get the benefits of an extended team. Not only does this reduce strain on yours, but it will also reduce your long-term IT costs. Depending on your contract, you won’t have to worry about the time, costs or staff required to make system upgrades or fix any hiccups in the system. Almost all cloud providers guarantee upwards of 99.95 per cent service level uptimes, which means their systems are always available and your clients will always get the services they expect. This will reduce strain, allowing you to better serve your clients and do what you do best.

3. You can lean on reliable security

Those same teams taking care of your system updates also work around-the-clock to ensure their cloud platform is secure. In addition to resources, cloud solutions bring to the table operational best practices and security standards, along with regular monitoring, patches and system fixes to ensure robust security you can depend on without added investments.

4. The system can scale to your business needs

As your organization grows and your software needs evolve, you’ll have an external partner whose system can grow with you. You won’t have to reinvest in new infrastructure to accommodate the needs for more storage or capacity. Cloud applications offer virtually infinite growth to meet the demands of your business and clients – at any size.

5. It will drive innovation and offer a better experience for your customers

Many of these benefits save money and time: two of the most critical factors in business. The cloud makes it easy to streamline processes and can replace common tasks through automation and workflows. This frees up employee time, allowing a better focus on innovation and customer service while you grow your business.

Adopting cloud computing is a key way for smaller businesses to level the playing field with large enterprises and remain competitive in the insurance industry. Cloud can provide access to cutting-edge technologies and innovation without the burden of traditional IT costs.

3 Big Challenges on the Way to Nirvana

We hear almost daily how insurtech is disrupting the once-staid insurance industry. The main ingredients are big data, artificial intelligence, social media, chatbots, the Internet of Things and wearables. The industry is responding to changing markets, technology, legislation and new insurance regulation.

I believe insurtech is more collaborative than disruptive. There are many ways insurance technology can streamline and improve current processes with digital transformation. Cognitive computing, a technology that is designed to mimic human intelligence, will have an immense impact. The 2016 IBM Institute for Business Value survey revealed that 90% of outperforming insurers say they believe cognitive technologies will have a big effect on their revenue models.

The ability of cognitive technologies, including artificial intelligence, to handle structured and unstructured data in meaningful ways will create entirely new business processes and operations. Already, chatbots like Alegeus’s “Emma,” a virtual assistant that can answer questions about FSAs, HSAs and HRAs, and USAA’s “Nina” are at work helping policyholders. These technologies aim to promote not hamper progress, but strategies for assimilating these new “employees” into operations will be essential to their success.
Managing the flood of data is another major challenge. Using all sorts of data in new, creative ways underlies insurtech. Big data is enormous and growing in bulk every day. Wearables, for instance, are providing health insurers with valuable data. Insurers will need to adopt best practices to use data for quoting individual and group policies, setting premiums, reducing fraud and targeting key markets.

Innovative ways to use data are already transforming the way carriers are doing business. One example is how blocks of group insurance businesses are rated. Normally, census data for each employee group must be imported by the insurer to rate and quote, but that’s changing. Now, groups of clients can be blocked together based on shared business factors and then rated and quoted by the experience of the group for a more accurate and flexible rating.

Cognitive computing can also make big data manageable. Ensuring IT goals link back to business strategy will help keep projects focused. But simply getting started is probably the most important thing.

With cognitive computing, systems require time to build their capacity to handle scenarios and situations. In essence, systems will have to evolve through learning to a level of intelligence that will support more complex business functions.

Establishing effective data exchange standards also remains a big challenge. Data exchange standards should encompass data aggregation, format and translation and frequency of delivery.
Without standards, chaos can develop, and costs can ratchet up. Although there has been traction in the property and casualty industry with ACORD standards, data-exchange standards for group insurance have not become universal.

The future is bright for insurers that place value on innovating with digital technologies and define best practices around their use. It’s no longer a matter of when insurance carriers will begin to use cognitive computing, big data and data standards, but how.

API, Web Services and Microservices and Their Usage in Digital Transformation

Often, insurance services opt to have in-house solutions or go for third-party products to automate some if not all of their processes. These solutions or products take the form of software applications.

When choosing or developing software for an insurance company, there are three aspects to keep in mind: API, web services, and microservices. These three terms are incredibly important in web applications, and considering how they are used, can be confusing to understand the three concepts.

Application Programming Interface

Application Programming Interface (API) is the core of any online automated connectivity. It is the medium through which multiple applications, devices, and data interact with each other.

In practice, an API defines a set of rules and protocols that allows two or more systems to communicate with each other. Every API needs to have documentation specifying the information that gets transferred between two systems.

For instance, let’s assume you are working with an insurtech company to build software that integrates with Facebook to help you know if users are breaching a policy term. To build such software, you will need to use Facebook Graph API for you to have access to data inside Facebook, including users, comments, posts, and more. With this API, you will have an easier way of accessing the data you need.

Web Services

This refers to the actual software that implements an API like the one described before. This software can respond to requests coming from .www (World Wide Web), hence the name “web” providing responses (“services”) without requiring human intervention.

There are several ways in which two systems can engage in exchanging data via webservices. The most popular ones are using text formats like XML (eXtensible Markup Language) or JSON (JavaScript Object Notation). Web service implementations can also use different transport channels, for sending data over the network, HTTP being widely used.

The HTTP protocol is implemented by most web servers available today and many of these servers can be configured to wrap the HTTP protocol in SSL (Secure Socket Layer) to encrypt the web service communication.


This is one of the popular ways to build a complex software system. It involves breaking down software into smaller components, rather than having one huge software application. The main reason for using microservices is modularity, which can make even sophisticated software easy to understand and/or develop. The success of a microservice implementation is heavily dependent on how truly loosely coupled are the components. In an ideal world, each component could be deployed and scaled independently

Let’s assume that, for instance, your insurance company deals with employee benefits products. Instead of manually looking at your catalog to see who has paid their premiums, one can automate the process to see who needs to be reminded, etc. Suppose the line of business extends because you decided to also include voluntary benefits insurance.

If the previous implementation was designed as a monolithic application, you now have to re-think how the application works and deploy a new one that includes the new functionality. Instead, you could have the software broken down into two or more loosely coupled components (e.g. one for Group insurance and Employee Benefits and one for worksite and individual voluntary products), so that adding the new functionality would not affect the existing one. This would also have the benefit of allowing more granular scaling: you would only need to scale up the component that is in high demand. Let alone the ease of implementing cross-selling opportunities.

The inputs and outputs flowing from each component to another are defined by an API, so now you could swap any component with another implementation, hopefully with better performance, as long as is using the same API.

Which of the Three Is Best For Your Project?

The right structural design for your project depends on your requirements.

If you simply want to delegate some functionality of your own software to another party, you could have your application act as a webservice consumer. For example, an online payment system is a complex system, subject to many regulations and security constraints. An insurance company may not be willing to spend the required effort to implement such systems, but that doesn’t mean such functionality cannot be embedded in your software (like web pages or smartphone apps). The way your software could connect and communicate with a 3rdparty online payment system is through webservices. The online payment system has to have a public API that your system can use.

If you think that your software could become complex in time, maybe you should consider breaking down in smaller, simpler components that you can develop or deploy gradually over time. Microservices will be ideal for that. So, yes, software can use both web services and microservices simultaneously.

In a nutshell, APIs are software-to-software interfaces with a set of verbs instructions on how to access and relay data.

Web services are service between two end-points; they communicate over the internet and are optimized and encoded by formats such as XML or JSON.

Microservices is where software is broken down into loosely coupled distinct components that communicate with each through an API.

All three can be used as part of the framework for future digital transformation.